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The complexity of the bridal business, which involves combining the highest standards of handcrafting in design and production with the need for global distribution, gives rise to a need to search for efficiency, harnessing technology and improvements in management. Many international companies in the bridal fashion industry have proven that growth is not possible and international scale cannot be reached without the use of modern management techniques to achieve the economies of scale that lead to profitability. Pronovias has become the global operator par excellence in this market by constantly striving for efficiency and productivity throughout all the groups’ activities.